The executive discussed the introduction of the Le Jour Se Lève scent and the evolution of the brand’s perfume business.
Marshal Cohen, chief industry advisor, retail at The NPD Group Inc., shares insights behind the data.
The label has secured $7.5 million in funding for expansion.
Sheila Chaiban, global vice president of Max Factor at Max Factor’s parent Coty Inc., calls the campaign a commitment for the brand’s future, with products that are specifically designed to address a variety of needs and makeup artistry content that’s relevant to the consumer and the context of her life.
The sector saw a strong holiday season, but worked hard to register the gains with everything from pop-ups to launches.
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