The jewelry brand looks to combat the current retail slump with an emphasis on under $500 product and a Kardashian-Jenner clan member.
The Toronto-based company will dabble in a collection at a higher price point.
Named “The Sound of Summer,” the clip features six young ambassadors related to the world of surf, yoga and illustrations.
Accessories brands in Milan added fun touches to the designs.
The collection goes on sale June 26th to coincide with the super-influencer’s birthday.
With multiple piercings now commonplace among Millennial women, fine-jewelry designers are warming to the idea of selling five earrings at a time.
The fine-jewelry fair showcased more one-off pieces that justified the price tags, while others hedged bets with entry-level offerings.