Hublot kicked off festivities with a star-studded soccer match including Diego Maradona, Usain Bolt and José Mourhino.
The jeweler’s dramatically shifted its ad spend from traditional to non-traditional channels, such as social media and events.
The big watch brands need to be everywhere if they want to capture a new audience.
After 20 years, the luxury watch brand’s first and only ever chief executive officer retires at the end of March.
The trade in Asia — both retail and second-hand — is roaring again after a few sleepy years, but buyer behavior has evolved.
On the hunt for new ways to engage with clients, watchmakers are increasingly eyeing vintage and pre-owned timepieces.