While 2009 proved to be a challenge for all accessories categories—from eyewear and leather goods to fine jewelry — trade show executives aim to recapture attendance for 2010 by providing special initiatives and incentives for exhibitors and buyers alike.
“One of the things we are most proud of with our performance in 2009 is that we were able to increase our attendance over the course of the year,” said Britton Jones, president and chief executive officer of Business Journals Inc., the Norwalk, Conn.-based organizer that produces AccessoriesTheShow. “The trade show business in general is down 10 to 15 percent, at least. So, while we didn’t have a big increase — about 3.9 percent — we were able to grow our attendance, which means we produced high-quality events and provided a great experience forexhibitors.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"