By  on February 24, 2010

AccessoriesTheShow’s 300 lines lured buyers with spring and summer merchandise aimed at consumers seeking affordable, practical pieces that aren’t single-season fads.

Medium-size bags with straps that can be slung across the body were popular, and dangly earrings added dazzle to the jewelry sector.

Britton Jones, president and chief executive officer of Business Journals Inc., which produces AccessoriesTheShow, said the Feb. 16 to 18 event at the Venetian was a success, with a 7 percent increase in the number of buyers, compared with last year.

Lauren Delamain, a manager at The Mysterium Collection, a Las Vegas-based resource for jewelry from Polish designers, said, “A lot of people have been upbeat and hopeful that the economy is going to come back,” adding that buyers still “stick to a budget.”

Accessories brands tested different strategies to coax orders. New York-based sterling silver specialist GeoArt by Cynthia Gale offered pendants on three materials: pearl for $42, sterling for $38 and cord for $28. “You try to give your customers the ability to buy at whatever price range they are comfortable,” said sales and marketing manager Olga Gonzalez.

Nonleather materials were winning options for handbags. Driven by fake leather accessories wholesaling from $2.50 to $37.50, Los Angeles-based Namaste Inc. reported sales doubling annually since launching around five years ago. Dallas-based Ashard Richley entered 60 stores in the last six months with polyurethane styles ranging from $17.50 to $35.

Miami-based JPK Paris, a purveyor of nylon bags wholesaling from $75 to $120, tallied strong growth at department stores such as Nordstrom, where buyers seek alternatives to pricy designer brands. “Two thousand nine was an amazing year for us, and 2010 is going to be bigger,” said Tiffany White, co-owner and vice president of sales.

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