By  on March 26, 2009

Swarovski is crystalizing time. The Austrian crystal house and accessories firm is introducing a collection of watches at Basel, with high expectations that it will be the firm’s next big thing. Hitting stores this summer in high-end watch boutiques and in over 1,500 Swarovski shops around the world, Swarovski watches are expected to garner between $80 million and $100 million in sales over the next five years.

Swarovski is no stranger to the watch category. About 10 years ago, the firm launched a collection of fashion watches, but considered it a supplement to the jewelry as opposed to a standalone product.

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