By  on December 6, 2010

An electrical fire at Swiss jewelry and watch firm de Grisogono’s Madison Avenue boutique gutted the two-floor store on Sunday.

A spark from the holiday display window started the blaze at approximately 3 a.m.. Giovanni Mattera, vice president of de Grisogono North America, said, “It was from an electrical source. We had just put up the Christmas decorations, and one of the panels caught on fire.”

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