By  on January 20, 2012

SHANGHAI — Luxury brands always try to cash in on Chinese New Year with special products and 2012, the year of the dragon is no different.

The dragon is particularly auspicious in Chinese culture — the mythical animals traditionally symbolize emperors and those born under the sign are believed to be natural leaders. So it's no surprise to see the creatures popping up all over products being sold in China, on everything from handbags to watches, and even luxury cars. Chinese New Year festivities kick off Monday.
 
Bryan Kan is the General Manager of Shanghai Centre, a high-end retail and lifestyle hub in downtown Shanghai with tenants including Tom Ford, Miu Miu, Salvatore Ferragamo and Christian Louboutin. He told WWD these special editions are part of a "second phase" of luxury consumption in the country.

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