By  on July 18, 2011

PARIS — As Swiss luxury watch brand Jaeger-LeCoultre celebrates the 80th anniversary of its classic Reverso watch, its chief executive officer is eyeing a key opportunity for growth in the U.S.

Though Jaeger-LeCoultre remains a niche player Stateside, Jérôme Lambert sees growing demand for classic timepieces like the Reverso, originally developed in 1931 for British army officers playing polo in India.

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