The brand is tightening its grip on distribution and positioning eyewear on par image-wise with its other categories.
The Italian eyewear manufacturer strengthens its presence in Latin America signing an exclusive deal with local eyewear company Cepal.
Following his first year at the helm, the 28-year-old executive says the U.S. market has seen double-digit sales increases.
The partnership between the two companies has been extended through December 2023.
The exclusive deal is with Thailand-based Supreme Eyewear distributor.
Kronotime will distribute the eyewear collections made by Safilo in the South American country.
Europe and Latin America helped offset the performance in North America, Mexico and China.
Safilo is targeting the female Millennial customer with this partnership.
The new location is dedicated to the management of the company’s U.S. wholesale business.
Those were among key trends at the recent Silmo trade fair in Paris, with niche lines also in big demand.