Three established brands are debuting new eyewear at the Silmo optical tradeshow, which runs from today to Oct. 7 in Paris.
BALLY The 101-year-old Swiss brand will unveil its first collections of sunwear and optical eyewear for men and women through a partnership with TWC-L’Amy. The 49 styles — split almost evenly between sun and prescription silhouettes and retailing from $230 to $450 — run the gamut from classic aviators with red leather accents at the bridge to thick plastic cat-eye frames. Sunwear will hit Bally boutiques in December, with distribution expanding in January to the brand’s retail partners. Optical frames will be released early next year too.
MAISON MARTIN MARGIELA This week will mark Maison Martin Margiela’s foray into optical eyewear — and a continued partnership with Cutler and Gross. The fashion house, which has worked with the London-based eyewear manufacturer since 2010, will release four silhouettes of weightless, stainless steel frames that come in silver or polished copper gold. Frames, including featherweight cat-eye and round rims, are set for a spring release date and will retail from $560 to $730.
ANN TAYLOR Ann Taylor has inked its first licensing deal in the brand’s 58-year history: a multiyear agreement with L’Amy America to produce sun and ophthalmic eyewear (as well as watches). The firm will design, produce and distribute the eyewear — expanding Ann Taylor’s reach beyond its retail and e-commerce channels for the first time. The sunglasses, retailing from $68 to $128, will debut in Ann Taylor doors in May, rolling out to retail partners in 2014. Ophthalmic and high-end readers, which will both launch in 2014, will range from $128 to $198 and $28 to $58, respectively.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty