Three established brands are debuting new eyewear at the Silmo optical tradeshow, which runs from today to Oct. 7 in Paris.
BALLY The 101-year-old Swiss brand will unveil its first collections of sunwear and optical eyewear for men and women through a partnership with TWC-L’Amy. The 49 styles — split almost evenly between sun and prescription silhouettes and retailing from $230 to $450 — run the gamut from classic aviators with red leather accents at the bridge to thick plastic cat-eye frames. Sunwear will hit Bally boutiques in December, with distribution expanding in January to the brand’s retail partners. Optical frames will be released early next year too.
MAISON MARTIN MARGIELA This week will mark Maison Martin Margiela’s foray into optical eyewear — and a continued partnership with Cutler and Gross. The fashion house, which has worked with the London-based eyewear manufacturer since 2010, will release four silhouettes of weightless, stainless steel frames that come in silver or polished copper gold. Frames, including featherweight cat-eye and round rims, are set for a spring release date and will retail from $560 to $730.
ANN TAYLOR Ann Taylor has inked its first licensing deal in the brand’s 58-year history: a multiyear agreement with L’Amy America to produce sun and ophthalmic eyewear (as well as watches). The firm will design, produce and distribute the eyewear — expanding Ann Taylor’s reach beyond its retail and e-commerce channels for the first time. The sunglasses, retailing from $68 to $128, will debut in Ann Taylor doors in May, rolling out to retail partners in 2014. Ophthalmic and high-end readers, which will both launch in 2014, will range from $128 to $198 and $28 to $58, respectively.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)