Three established brands are debuting new eyewear at the Silmo optical tradeshow, which runs from today to Oct. 7 in Paris.
BALLY The 101-year-old Swiss brand will unveil its first collections of sunwear and optical eyewear for men and women through a partnership with TWC-L’Amy. The 49 styles — split almost evenly between sun and prescription silhouettes and retailing from $230 to $450 — run the gamut from classic aviators with red leather accents at the bridge to thick plastic cat-eye frames. Sunwear will hit Bally boutiques in December, with distribution expanding in January to the brand’s retail partners. Optical frames will be released early next year too.
MAISON MARTIN MARGIELA This week will mark Maison Martin Margiela’s foray into optical eyewear — and a continued partnership with Cutler and Gross. The fashion house, which has worked with the London-based eyewear manufacturer since 2010, will release four silhouettes of weightless, stainless steel frames that come in silver or polished copper gold. Frames, including featherweight cat-eye and round rims, are set for a spring release date and will retail from $560 to $730.
ANN TAYLOR Ann Taylor has inked its first licensing deal in the brand’s 58-year history: a multiyear agreement with L’Amy America to produce sun and ophthalmic eyewear (as well as watches). The firm will design, produce and distribute the eyewear — expanding Ann Taylor’s reach beyond its retail and e-commerce channels for the first time. The sunglasses, retailing from $68 to $128, will debut in Ann Taylor doors in May, rolling out to retail partners in 2014. Ophthalmic and high-end readers, which will both launch in 2014, will range from $128 to $198 and $28 to $58, respectively.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)