The makeup artist-turned-beauty bigwig circled four large tables displaying her new sunglass and optical collection in her spacious office in Manhattan’s SoHo neighborhood last week.
Divided by skin tone as opposed to shape, each frame is meant to pair with the consumer’s complexion, a concept that is beauty-centric and will be the centerpiece of Brown’s collection when it hits stores in February.
“It’s classic with style,” Brown said. “When I started the process, I didn’t know anything about how to do this. I knew what I wanted and I certainly knew what I didn’t want.”
Brown, who serves as the creative officer of Bobbi Brown Cosmetics, owned by the Estée Lauder Cos. Inc., inked a deal with Safilo Group for eyewear. The agreement is between Bobbi Brown, the individual, and not with Lauder, which, according to Brown will only enrich her brand.
“I have been a very good partner to Estée Lauder for over 18 years, and they believe in me and trust me. I work really well with them,” she said. “They know it is really important for me to create outside of makeup and they gave me the permission to do this with the understanding that it will not affect, only enhance the quality of the Bobbi makeup and the awareness. I understand they want to make sure it’s the same quality and the same strategy as the Bobbi makeup.”
According to Brown, who has been working on the project for 18 months, the partnership with Safilo was immediately a “natural fit,” in part because the eyewear firm chose a “beauty and lifestyle expert” with knowledge of face shapes and skin tones rather than a “fashion designer,” which “is what the industry does.”
The collection includes 16 styles of optical frames, 13 for women and three that are unisex that range from $187 to $220. The sunglass collection features 14 styles, 10 women’s, four unisex, and retails for between $139 and $179. Brown will also unveil three optical readers for women and three sunglass readers, two of which are for women and one of which is unisex. The readers feature lens magnifications of +1 to +2.50 and retail from $68 to $78.
Optical frames and readers will be packaged in a silver case within a black box, while the sunglasses are packaged in a silver wristlet that has small compartments for makeup and includes a small mirror.
Shapes for the collection will include cat-eye and retro, wayfarer and oversize, large and small aviators and oversize rectangular frames. The color palette, which is central to the line, will include nude and blush tones that are meant to “brighten the face,” neutral colors that “complement the skin tone” for a “bare look,” “tonal” colors that “balance” skin tone with a “soft contrast,” and “contrasting colors,” meant to “strengthen and heighten the face and lips,” according to Safilo.
Frames are divided to correlate to face shapes, which include round, heart-shaped, square and oval. The collection will be displayed in department stores and Solstice boutiques by color palette, meaning a salesperson will first determine a consumer’s coloring, then face shape in order to find the most flattering style.
When working on the line with Safilo, Brown said she wanted to create a collection that was “an extension of the face” and would appeal to customers of all ages with varying budgets.
Brown said in spring she would launch a high-end collection made in Italy that includes sterling silver. The main collection that makes its debut in February is made in China, and will be marketed via an advertising campaign featuring “real girls” Brown felt represented her brand.
With a cosmetics line, an impending book launch, various media appearances and now an eyewear line, Brown appears rather calm for all the projects she is juggling.
“I’m not very good balancing my checkbook, but I’m very good at budgeting my time. I have complete ADD, but I’m also OCD so it balances itself out,” she said, laughing as she caught the eye of her publicist, who stood nearby.
“It’s self-diagnosed,” Brown and the publicist said loudly in tandem. “I’m not taking any medication, I do do yoga and I have three children and a foreign exchange student,” Brown said.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)