By  on November 13, 2008

PARIS – French jeweler Boucheron, part of Gucci Group, has signed an eyewear license with Luxembourg-based Gold & Wood, known for its use of exotic woods, horn and other precious materials.Boucheron’s eyewear pact with Italy’s Safilo Group SpA - which recently renewed deals for the Gucci, Bottega Veneta and Alexander McQueen brands – is set to expire at the end of the year.The deal with Gold & Wood, for an initial six-year term, takes effect Jan. 1, with the first Boucheron collection of sunglasses and optical frames to be unveiled September 2009 at the Silmo fair in Paris.Founded in 1995, Gold & Wood has recently expanded its repertoire of handmade frames into jewel-like designs of solid gold inlaid with gemstones, including a diamond-studded “Bling Bling” collection of diamond-studded styles launched in 2006 for the U.S. market.Retail prices range from about 500 to 1,500 euros. Gold & Wood also make frames under the Woodlock, Evolution Art and Korloff brands.

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