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Carrera by Jimmy Choo Eyewear to Launch

The Safilo Group-owned brand and Jimmy Choo inked a design, production and distribution agreement.

MILAN — Eyewear brand Carrera has inked a deal with Jimmy Choo for the design, production and distribution of the Carrera by Jimmy Choo capsule collection of sunglasses.

“The aspirational nature of all Jimmy Choo products confirms its position as one of the leading luxury accessory brands in the world. It embodies the essential elements that women aspire to: empowered glamour which is a bit rebellious,” said Roberto Vedovotto, chief executive officer of the Safilo Group, which acquired the Carrera brand in 1996.

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The Safilo Group, which owns 30 subsidiaries worldwide, produces and distributes in-house brands Safilo, Carrera, Polaroid, Smith Optics and Oxydo, as well as numerous licensed fashion brands, such as Alexander McQueen, Bottega Veneta, Dior and Max Mara, in addition to Jimmy Choo.

Jimmy Choo is part of private luxury group Labelux Gmbh. Specialized in women’s shoes, the brand has more than 150 stores across 32 countries and also produces a range of accessories, fragrances and men’s shoes.