NEW YORK — Carrera will kick off a major brand push in the U.S. tonight.
Carrera Ignition Night, to be held at 5 Beekman in the Financial District here, will be a retrospective exhibit showcasing the 57-year-old brand’s heritage of fashion and music, as well as a vehicle to showcase its newest eyewear. The company hosted the first of six events for the brand in Milan March 2, followed by Madrid and São Paulo. Fetes in London and Beijing will take place in June and September.
“It is a well established brand, particularly in Europe — and we have started to work hard about it in the Americas,” Safilo chief executive officer Roberto Vedovotto told WWD. He said Europe makes up 60 percent of the brand’s overall business, followed by the U.S. and Latin America with 30 percent and Asia with 10 percent. Brazil and Mexico are seeing the fastest growth.
Among the initiatives that will take place this year: a redesigned Web site that went live April 15 at carreraworld.com, the rollout of a new display advertising program, amped up social and digital media, designer collaborations (the capsule collection Carrera by Jimmy Choo will be available for the fall season) and strategic product placement in Ron Howard’s “Rush,” which comes out in September.
“We want to expand the consumer target — and we want to cover all segments of the market,” he said of the brand, which saw a relaunch here in the U.S. in 2008. “The idea of announcing this presence and making it even bigger is that we believe that we’ve developed a very segmented collection with four different design philosophies.”
The Icon collection is based on iconic silhouettes throughout the past six decades; Muse is more sophisticated in design and what Vedovotto describes as “the real bridge between the past and future of Carrera”; Craze contains contemporary trends, and Active contains performance eyewear.
Safilo Group SpA’s sales in the three months ended March 31 saw a 12.1 percent increase in net profit, which reached 13.4 million euros, or $17.7 million, versus 12 million euros, or $15.7 million, for the same period in 2012. Revenues climbed to 297 million euros, or $392 million.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast