Carven announced it will unveil its first eyewear collection through a partnership with L’Amy Group following its spring fashion show in Paris last week, where models walked the runway in the brand’s new retro-inspired shades.
The French firm, which appointed Guillaume Henry to reinvigorate the 66-year-old fashion house in 2009, has signed a 10-year licensing agreement with the eyewear group for the design and distribution of its eyewear starting with the spring season.
The collection of 12 opthamalic and 13 sunglass frames will make its debut at the Milan International Optical Fair, or MIDO, in March, and retail prices will range from $165 to $215 and $175 to $235, respectively. The eyewear silhouettes are intended to evoke a feeling of Paris in the Fifties, and each style is named after French women’s names that were popular in the decade such as Marthe, Yvonne, Marceline, Odette or Rosalie.
Comprised primarily of acetate — with some metal accents and wood detailing — frames will come in colors such as electric blue, amber, tortoise and white horn. All of the endtips have a signature, rounded design adorned with a small metal pin on the outside and every model will include the Carven’s “C.”
The over 200-year-old L’Amy creates frames for brands such as Balmain, Chloé, Kenzo, Nina Ricci, Rochas, Theory and Proenza Schouler — and has nearly doubled in size since being acquired by Groupe TWC in 2010.
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