Roberto Cavalli is getting back to its roots.
This story first appeared in the December 14, 2011 issue of WWD. Subscribe Today.
The Italian brand, which licenses its eyewear with The Marcolin Group, is relaunching sunglasses for both its namesake and diffusion collection Just Cavalli early next year.
The new line marks a return to the fundamental aesthetics of the brand’s first eyewear collection, which was launched in 1999, said Marcolin style and licensing officer Maurizio Marcolin.
“All the aesthetic codes of the brand — such as the animal prints, the snake inspiration and goldsmith’s art — are now a leitmotif across all styles,” he said. “The collection has been very well received in the market for the new and original contemporary shapes complementing the sophisticated appeal of the Roberto Cavalli brand.”
According to Marcolin, fashion trends in 2005 changed the overall look of the Italian brand’s classic style, which includes embellishments and animal prints.
Incorporating the same Italian fabrication and materials, the updated collection, which ranges in price from $360 to $450 at retail, marks a revival of those bold looks, but with a modern twist that includes contemporary shapes.
Currently available at Cavalli and Just Cavalli boutiques, the collection will be available in Saks Fifth Avenue, Neiman Marcus and Nordstrom in February.