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REVO EYEWEAR’S AMBASSADOR: Race car driver Danica Patrick is Revo Eyewear’s brand ambassador. Revo was acquired by brand management firm Sequential Brands Group earlier this year.
Sequential said she will be involved in the product development process, as well as be featured in the spring 2014 advertising campaign. Patrick and Sequential ceo Yehuda Shmidman on Monday participated in the Nasdaq Capital Market opening bell ringing ceremony. Sequential began trading on the Nasdaq in September.
This story first appeared in the October 29, 2013 issue of WWD. Subscribe Today.
Revo was founded in 1985 and is known for its use of lens technology developed by NASA as solar protection for satellites.