By  on July 27, 2010

MILAN — Diesel is set to jump to Marcolin from Safilo Group.

The company last week said it would not renew its 16-year-old licensing agreement with Safilo when it expires on Dec. 31. Instead, Diesel said Monday it is finalizing a new five-year license with Marcolin for sunglasses and prescription frames.

The agreement is expected to be finalized by the end of October, when details about timing of the first collection will be available.

Renzo Rosso, president of Diesel Group, said, “I have already been working with Marcolin for Dsquared2 [licensed to Rosso’s Staff International], and I am personally impressed with their capability to understand the universe of a brand and turn it into top-quality, high-design content products.”

Marcolin also produces and distributes collections for brands such as Roberto Cavalli, John Galliano, Tom Ford, Tod’s, Hogan, Ferrari and Kenneth Cole. Marcolin reported a 44.3 percent increase in net profits in the first quarter ended March 31 to 6 million euros, or $8.2 million, in the period ended March 31, compared with 4.2 million euros, or $5.4 million, a year ago. Sales in the period advanced 10 percent to 57.5 million euros, or $79.3 million, compared with 52.3 million euros, or $72.1 million, in the first quarter of 2009.

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