Electric Europe Restructures Sales Organization

The new structure is intended to fuel future growth for the Kering-owned sports accessories brand.

PARIS — Kering-owned sports accessories brand Electric has rejigged its European sales teams, part of structural changes intended to bring the sunglass and snow-goggle specialist to further growth.

The brand has put Jérémie Grynblat, its former Skate Team manager, in charge of managing sales in Paris and the northwest of France, while Alice Moureaux, a former sales representative for distributor Snowwide, joins the firm in charge of developing the southeast of France and the Alpine region.

Eduardo Gonzalez Sanchez, formerly a sales representative for Sole Technology, is in charge of sales in eastern and northwestern Spain.

In the U.K., Matt Burt, an agent for Ride Snowboards for many years, will be in charge of sales for snow products, while Mat Horwood, previously key account manager for Nixon watches, will manage lifestyle collections.

In Italy, the brand will be distributed by Friendistribution. In Germany, it has appointed a new agent, Sebastian Moskwa, to work with Electric representative Frank Schitzius. Belgium will now be handled by What’s Up agency.

The new sales organization is part of the rebranding of Electric, general manager Anthony Cazottes explained.

“We have transformed the team to start with a fresh message,” he said.