Eyebobs is getting into the prescription business, as it looks to become an “edgier version of Warby Parker.”The eyewear brand, known for its fashion-forward, ready-made reading glasses, is to roll out a new program in October. Chief executive officer Michael Magerman projects that the prescription program will double Eyebobs’ sales over the next two years.“We’ve been working on it for about a year — it grew organically out of demand that already existed from our customer base,” said Magerman, who joined the firm in May 2016.Magerman says that Eyebobs readers’ $79 price point — matched with its quality and style — lent themselves to expansion into prescription.“When I got to the company about 15 months ago, we started interviewing consumers and our own customers and it turned out that 30 percent of consumers were buying our frames and bringing them to optical retailers to have their prescription put in. Consumers found that Eyebobs’ styles, colors and quality are similar to that of a $200 to $500 acetate style from other brands,” he said.Eyebobs prescription glasses, launching on October 1, will be priced at $199 for single-vision lenses and $299 for progressive prescriptions. The cost will include both lenses and frames.“We also found in our research that people want simplified pricing — the cost of frames and lenses tends to lend itself to a lack of transparency,” said Magerman.This fall, Eyebobs will open a retail laboratory at the ground floor of its corporate headquarters in Minneapolis. The space will serve as a litmus test for the brand’s retail concept — which it plans to replicate in up to 15 cities over the next 24 to 36 months.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion