Big-name investors are pumping capital into a new crop of e-tailers catering to a specific category: eyewear.
Warby Parker — launched by Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider almost two years ago — arguably set the trend in motion. The site, whose name is born from Jack Kerouac characters Warby Pepper and Zagg Parker, boasts a flat rate of $95 for all prescription frames and sunglasses, and there are about 50 styles total (available in two to four colorways each), with an emphasis on vintage- and retro-inspired frames.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)