By  on January 17, 2012

Big-name investors are pumping capital into a new crop of e-tailers catering to a specific category: eyewear.

Warby Parker — launched by Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider almost two years ago — arguably set the trend in motion. The site, whose name is born from Jack Kerouac characters Warby Pepper and Zagg Parker, boasts a flat rate of $95 for all prescription frames and sunglasses, and there are about 50 styles total (available in two to four colorways each), with an emphasis on vintage- and retro-inspired frames.

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