What’s the one accessory you think of when driving with the top down? Luxury eyewear brand Serengeti is banking that the answer is a cool pair of sunglasses. The brand, known for combining high-tech optics with high style, is pushing that connection by developing a “Drivers Club,” where members can look up information on its Web site (serengeti-eyewear.com) about scenic routes around the world, and is also exploring retail possibilities with luxury sports car dealers. They’ve even signed actor and race-car enthusiast Patrick Dempsey as a spokesman. The lenses feature “active cell technology” that adjusts for light, heightens visual clarity and reduces eyestrain and glare, which fits in perfectly with the target market’s active lifestyle. Styles run the gamut from classic metal aviators to contemporary styles that “flex” to fit the face, and range in price from $130 to $240.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)
On the list of emerging designers to watch at London Fashion Week is @nabilnayal. The Syrian-Born and raised designer – who is known for his sculptural and dramatic designs with an Elizabethan era aesthetic – said he designs for a woman who is not afraid to challenge conventions. To see which other up-and-coming talents are joining the schedule this season, head to WWD.com. #wwdfashion #lfw (📷: @gomezdevillaboa)