MILAN — Safilo has signed a nine-year agreement with Fendi for the design, production and worldwide distribution of the Rome-based fashion house’s eyewear collections.
“We are really honored to announce this agreement with Fendi,” said Safilo Group chief executive officer Roberto Vedovotto. “We are proud to add a brand with such a unique and extraordinary heritage to our portfolio. The craftsmanship, which has always identified Fendi bags, accessories and clothes, along with the label’s artisanal and innovative approach in working fur, will be transferred and exalted in the eyewear collections through our expertise and skills in interpreting luxury companies’ codes and values.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)