By  on March 1, 2017
Dev Patel

MILAN — Giorgio Armani is gearing up to debut the third edition of its “Films of City Frames,” a project — developed in collaboration with Rai Cinema and linked to the designer’s Frames of Life eyewear collections — aimed at supporting and promoting emerging film directors.

Following collaborations with the Toronto Film Festival in 2014 and the BFI London Film Festival in 2015, this time the Armani company will debut the project at the South by Southwest Conference and Festival in Austin, Tex. Running March 10 to 19, the festival celebrates the convergence of the film and music industries.

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