NEW YORK — Google Glass is about to get a little more wearable.The first collection of prescription frames for Google’s foray into wearable technology will go on sale today at google.com/glass. It’s the product’s biggest launch since the introduction of the Explorer Program last February, which opened the door for about 10,000 people to test out the $1,500 Explorer edition. The first version of Glass was originally unveiled in September 2012 at Diane von Furstenberg’s spring 2013 runway show. Since then, the sector has quickly become an intriguing new front in the battle for consumer attention, although it is still growing into its potential. Fitness trackers such as Nike’s FuelBand have gained some traction, and a growing list of smartwatches are coming onto the market.Google’s new Glass offering includes $225 titanium optical frames, with round, square and nearly rimless versions, as well as $150 nonprescription sunglass styles in black, gray, white, turquoise and tangerine. The 42-g. frames are lighter than most sunglasses and are intended for existing users, who can attach their Glass devices. The introduction of Glass frames comes just as Google gears up for the highly anticipated consumer launch of the product later this year.“We’re making it a more natural part of your life. [Wearing Glass] will be easier with this, plus you have more choices,” said Google Glass lead designer Isabelle Olsson in an interview with WWD at the Google Glass Basecamp in Chelsea Market. “It’s a very natural extension of things that you already wear. For some people, this will come even more naturally than the regular [Glass].”Olsson, a Stockholm native who wore the rounded Curve frames in black with matching black Glass, said she adhered to three main design tenants from the start of the project two-and-a-half years ago: lightness, simplicity and scalability. Her biggest concern throughout the design process — besides ensuring the technology worked — was being able to compete with an optical store that can carry thousands of styles. Also important was creating a tight assortment of silhouettes that fit a lot of people. “It was difficult because there was no benchmark with Glass,” Olsson said. “We started from scratch. But now that we’ve created that benchmark, we can evolve and listen to people’s feedback and create something even better.” She said Glass is more natural than something one might wear on their wrist because of the proximity to the user’s eyes.“When you look at something, you take a picture of it; when you speak it’s right there. Even the way you take the pictures (swiping one’s hand along the side), the gesture is so natural in that sense,” Olsson said, adding that it’s important to “stay open” and think of new evolutions to make technology more effortless.Google has partnered with VSP Vision Care to train eye-care professionals about Glass and the corresponding optical frames. A list of VSP optometrists will be provided to Explorers during the ordering process.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)