MILAN — Tommy Hilfiger’s first eyewear collection by Safilo Group spans a number of moods, including vintage, sports and race cars, urban glamour and aviator chic.
“The design briefing was inspired by the preppy heritage of the brand with a modern, luxurious and fun spin. It’s all about the twist, and with Safilo we were to achieve it through unexpected details that are exclusive to the collection,” Tommy Hilfiger told WWD.
Thanks to a special technique, many acetate frames feature three layers that sandwich a range of colors, from nuances of browns and beiges to the brand’s iconic red, white and blue.
Metal and titanium frames complement the sun and prescription frames, which comprise more than 15 styles each.
Hilfiger's logo appears in numerous variations that range from the ubiquitous flag in enamel or as a metal outline to the name spelled out or etched in metal.
The flag also appears on the left inner tip, usually in rubber and sometimes in two-tonal combos. The double metal T end piece is also unique, as is the chunky tip. Pearlized treatments and polarized or mirrored lenses are also options.
A first-year sales forecast wasn’t available, but Roberto Vedovotto, chief executive officer of Safilo Group, said he has “great expectations” for this collection and said the forecast is “definitely promising.”
The worldwide rollout will take place over the next several months. Besides Hilfiger’s 1,000 stores, the eyewear will be showcased in select opticians, department stores and specialty shops.
In Europe, the optical frames will be available starting in September, while the sunglasses are planned for October, the same month when both collections will land in the Far East and in all of Hilfiger’s stores worldwide.
In the U.S., both sun and prescription frames will be introduced in January with the exception of the Tommy Hilfiger New York flagship, where the sunglasses will be sold starting Sept. 12, the day of the designer’s spring show and of his bash to fete his 25th anniversary.
Thirty percent of the sales from the celebratory pink and white sunglasses sold in the New York flagship will be donated to the Breast Cancer Research Foundation.
The sunglasses will retail for $90 to $180, while the prescription frames range from $130 to $180.
The five-year licensing pact with Safilo Group was inked in December, replacing Hilfiger’s previous license with Viva International, which had expired.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)