UNLIKE A HOT NEW BAG, A PAIR OF DESIGNER FRAMES MUST MAINTAIN ITS COOL edge while respecting a number of key requisites, like protection, weight, hypoallergenic materials, comfort and fit."Making a pair of glasses is a very complex process, it's not like making a bracelet," said Giancarla Agnoli, chief executive of Marchon Italia and senior vice president of design at Marchon Eyewear. "Sunglasses complement a total look, exude a mood, a style and an emotion."Based in northern Italy, Marchon Italia employs 220 people to produce and distribute its frames. In addition to the production facilities, the headquarters houses a state-of-the-art design center. From sketch to finished product, a new style can be in the works for up to 18 months, though the average is 12. The final products are the well-balanced result of punctilious artisans, high-precision machinery and a synergy between the manufacturer and the fashion house."A pair of designer frames should reflect the brand's identity, even without a logo," said Agnoli. It takes up to 30 pieces, often of Lilliputian dimension, to make a pair of glasses. The number of steps involved, according to Agnoli, is high, but hard to quantify. First and foremost, eyewear designers tap into fashion trends and toss around ideas and inspirations, which are then sketched on paper.Once the drawing is approved, the lineup of materials — plastics, acetate, metals, rubbers and blends, at times injected with silicon for extra flexibility — are selected."Women normally prefer plastic because it doesn't leave marks on their faces and it doesn't pull their hair when they push the frames back on their head," Agnoli said.The style is then computerized on a one-to-one scale and further refined, placing the focus on the logo, the arms, the zips and the angles.Once everything fits, artisans create a metal stamp into which they insert the material that will form the glasses and, as soon as the frame is ready and colored, the lenses are applied. The eyewear then goes into production. Final stages include the finishing touches and polishing, followed by quality control and various certifications.The whole process becomes even more labor-intensive in the case of special crystal applications or when Fendi, for example, requested hand-painted decorations that mirrored the mood of its ready-to-wear collection.All the production takes place in Italy, and while certain processes may be outsourced, it's done only to offer even higher-quality standards."The Japanese, for example, are the best at working titanium, so we turn to them for these frames," said Agnoli.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)