Take it from Dita Von Teese: “Sunglasses are the quick way to achieve glamour. Day-to-day, I usually wear little more than a swipe of red lipstick and a pair of shades.”
To that end, the burlesque star has inked a deal with Los Angeles-based eyewear maker Dita Inc. to produce a signature line for fall that will preview next month in select department stores and chains including Alain Afflelou in France, Italy and Spain. Dita Von Teese Eyewear features 10 styles ranging from classic cat-eye to edgier cut-out metal and acetate frames retailing from $235 to $285.
“The inspiration behind the Dita Von Teese collection was to create elegant, feminine styles with a classic flair that women could wear on any occasion. Dita Von Teese personifies the quintessential woman with a sartorial grace that is unique,” said Dita Inc. cofounder John Juniper.
His partner, Jeff Solorio, added, “She evokes the American sensibility of a time lost, when people paid close attention to the details and accessories such as eyewear, which we consider to be the most important accessory.”
Von Teese and Juniper have been friends for more than 20 years, and the burlesque queen starred in the company’s Dita brand ad campaign last season. Their matching names are not a coincidence; Juniper had always loved Von Teese’s name and it inspired the name of his company. She modeled their first prototypes, but her upcoming collection marks her first official entry into eyewear.
Von Teese names all the styles, and offers the sentiment behind each. For instance:
• Paramour: “These make me think of sexy shades that a glamorous French woman might wear to meet her lover for a secret afternoon rendezvous.”
• Femme Totale: “I love distinctive, powerful — dare I admit — ‘intimidating’ sunglasses. These frames will let them know that you’re a feminine force to be reckoned with! I’ll be wearing these poolside with a black maillot de bain, sky-high heels and maybe some diamonds.”
• Huntress: “These new-style cat-eye shades were imagined for a woman who knows what she wants. I imagined wearing these sitting outdoors at a Parisian cafe and quietly surveying the scene for possible love interests.”
• Tryst: “A dark, svelte and stylish shade that evokes a sexy, illicit meeting...a tryst.”
“I don’t employ stylists. I’ve always been self-made and self-taught, so it makes sense for me to use my styling talent in a different way than just in creating my shows, photos and on the red carpet,” said Von Teese of expanding her fashion empire, which also includes fragrance, dresses and lingerie.
“Although I love frames with retro flair, I don’t like to wear authentic vintage glasses because the proportion is rarely correct for a present-day face; they are usually too small, and end up looking grandmotherly,” she explained.
“The way to capture the elegance and spirit of vintage style is to understand that it must be done with a contemporary twist to make it current and sexy. This is what this collection is about: sexy, wearable eyewear that conveys high glamour and elegance.
“It certainly isn’t a line of disposable fashion glasses. They’re made to last.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)