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NAME: Oakley x Eric Koston LX
This story first appeared in the April 24, 2014 issue of WWD. Subscribe Today.
HISTORY: Before wayfarers made their resurgence, the Oakley Frogskins were the summer staple in the early Nineties. Now pro skate legend Eric Koston has teamed with the sports and lifestyle brand to revamp the classic eyewear with five new Frogskins styles handmade in acetate with camouflage print. “I always like working with Frogskins because it’s so timeless and over the years, working with Oakley, Frogskins have been my canvas. It can take different patterns, prints and colors. It’s just fun to work with,” said Koston. The collaboration is set to be released this fall.
NICHE: Progressive surf and skate athletes and the like-minded.
KEY ITEMS: Sunglasses
PRICE POINTS: $160 to $210
COMPETITION: Oliver Peoples, Persol, Ray-Ban and Maui Jim