Inspired by the silhouettes of the legendary car, the sunglasses feature a slightly retro rounded silhouette and the metallic bridge and the chromed details recall some of its signature elements. The Fiat 500 is one of the symbols of the Italian lifestyle and appears in a range of movies, such as the 24th installment of the James Bond saga, “Spectre,” as well as Pixar Animation Studios’ “Cars.”
“It’s not a mystery that the Fiat 500 is the car of my heart. Probably, this is the object that has always been part of my career of creative and designer,” said Italia Independent founder and artistic director Lapo Elkann.
Over the years, Elkann developed a range of products linked with the Fiat 500, including a furniture collection manufactured by Meritalia.
The Fiat 500 sunglasses, which retail at 150 euros, or $163 at current exchange rate, will be sold in the Italia Independent boutiques, as well as at the company’s online store and in selected opticians’ and fashion shops.
In addition, they will be gifted to those buying the new limited-edition Fiat 500 “60th Anniversary” car.
In order to face last year’s financial difficulties, Italia Independent has been going through a reorganization following a capital increase of 15 million euros, or $16.5 million at average exchange rate, subscribed last year by Elkann. Italia Independent has been cutting nonstrategic expenses, increasing its efficiency, and bringing in new key figures in planning and production, as well as reviewing its distribution in markets showing more growth potential.
In the 12 months ended Dec. 31, Italia Independent posted a net loss of 12.2 million euros, or $13.4 million, compared with a profit of 475,000 euros, or $527,250 in 2015. Sales decreased 30.2 percent to 27.6 million euros, or $30.3 million, compared with 39.6 million euros, or $44 million, in the previous year.