MILAN — Italia Independent, the eyewear label founded in 2007 by Lapo Elkann, Andrea Tessitore and Giovanni Accongiagioco, is opening its first flagship here today.
Located in the courtyard of a building on Via Montenapoleone, the 646-square-foot space, designed by Renato Montagner’s Changedesign, features a new store concept. The ceiling is covered with a “cloud” of mirrored lenses and the wood floor shows a crystal inlay unveiling a plastic model of a racetrack with a Fiat 500 car. The range of Italia Independent sunglasses and optical frames are shown on high-tech metallic displays and the counter consists of the table created by Meritalia in collaboration with Elkann for the “Fiat 500 Design Collection.” Separated from the main room by a bronze mirrored wall is also a smaller space dedicated to ophthalmic services. RELATED STORY: Italia Independent Sales Soar >>
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