By  on June 18, 2014

PARIS — Italia Independent has planted its first store in the French capital as it ramps up its retail expansion to telegraph the “lifestyle” ambitions of the eyewear-driven brand.

“The main objective is to support the wholesale growth, and increase the brand awareness,” Andrea Tessitore, cofounder and chief executive officer of the publicly traded firm, said of the 800-square-foot unit at 47-49 Rue du Four, which opens to the public today.

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