For Tokyo’s fashion set, a well-crafted look is often all about the details, right down to prescription eyewear they might change on a daily basis. Lunettes du Jura, a Japanese retailer specializing mostly in niche European eyewear brands, has been catering to this demanding clientele for 25 years.
Lunettes du Jura, which counts three locations in Tokyo and one in the nearby city of Yokosuka, takes its name from the mountainous French region famous for producing high-quality eyewear. The main flagship, in the Gaienmae neighborhood, near the Aoyama district, covers a selling space of about 2,260 square feet; the other stores are smaller. The chain shuns standard designer names like Chanel and Gucci in favor of smaller brands, mainly from France but also from elsewhere in Europe. It also stocks some Japanese and American brands.
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