Carrera, the eyewear brand part of the Safilo Group, has inked a deal with Jimmy Choo for the design, production and distribution of a capsule collection of Carrera by Jimmy Choo sunglasses for men. This agreement follows the Carrera by Jimmy Choo women’s capsule collection of sunglasses launched last year.
“The Jimmy Choo Man has an innate confidence and an effortless pronounced masculine style with a refined feel for detail and a rebellious sense of humour, all qualities that are shared by Carrera,” remarked Luisa Delgado, who succeeded Roberto Vedovotto as chief executive officer of Safilo Group in October.
The Italian eyewear group has licensing agreements with several fashion brands including Alexander McQueen, Céline, Dior, Fendi, Gucci and Saint Laurent, and also produces and distributes its own brands Oxydo, Polaroid, Safilo and Smith Optics, in addition to Carrera, acquired in 1996.
“We were extremely pleased with the success of last year’s partnership and are excited about expanding the world of the Jimmy Choo man with our first sunglasses collection” said Pierre Denis, ceo of Jimmy Choo.
Jimmy Choo, which is controlled by private luxury group Labelux GmbH, has a focus on women’s shoes and is present in 32 countries with over 180 stores.