New Orleans-based eyewear brand Krewe is gearing up for its first New York store.On Friday, the company will cut the tape on a downtown “residency,” located at 39 ½ Crosby Street in SoHo.This is the third Krewe retail location — adding to spaces in Savannah, Ga., and New Orleans.“New Yorkers have sought out Krewe since our inception, recognizing New Orleans as a sister global city; both are cultural hubs for architecture, music, food and art. Even though we are building a brand from New Orleans, New York has, and will continue to have, a fundamental impact on our creative process," said founder and creative director Stirling Barrett.The store will function as a revolving exhibition space for Krewe’s merchandising plays on lighting and floral arrangements. Fixtures are to be made by New Orleans-based artisans.“Our flora displays have always communicated where we’re from and what we care about by relaying the story of the plant-based acetates that we use in our eyewear designs,” said Barrett.Krewe notes that 30 percent of its sales are attributed to online transactions. As such, the brand will also focus efforts on its e-commerce and social media promotions to drive sales both in-person and online.The brand’s eyewear — typically priced between $200 and $300 — is also sold through third-party retailers including Bergdorf Goodman and Moda Operandi.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion