By  on July 9, 2009

PARIS — Out to boost business on its home turf, Karl Lagerfeld Eyewear has agreed to an exclusive distribution partnership with Optic 2000, billed as France’s largest general optician chain.

Optic 2000, created 40 years ago, counts 1,164 doors in France and 43 in Switzerland.

Starting last month, some 1,150 of the stores carry men’s and women’s eyewear and sunglasses by the Karl Lagerfeld Eyewear brand, which is licensed to Marchon Eyewear.

Comprising 23 sunglasses and 25 optical frames, the brand’s collections are designed by Christian Roth and Eric Domège in close collaboration with Lagerfeld. Details include metallic ring features on the ends of the glasses’ arms, inspired by Lagerfeld’s vast collection of rings, and a film-border motif, which is a nod to the designer’s passion for photography.

The Lagerfeld brand, which Tommy Hilfiger Corp. acquired in 2005, operates eight licenses, including Karl Lagerfeld Bridal; the K Karl Lagerfeld men’s and women’s denim line; Karl Lagerfeld Fragrance and Karl Lagerfeld Fur.

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