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Linda Farrow will open its first freestanding store June 8 in Hong Kong, born from a partnership with Puyi Group, the Chinese eyewear firm with a strong presence in Greater China and throughout Asia.
This story first appeared in the June 8, 2012 issue of WWD. Subscribe Today.
The 500-square-foot Linda Farrow Gallery will carry its namesake vintage frames as well as collaborative styles from designers and brands such as The Row, Jeremy Scott, Prabal Gurung, Agent Provocateur and Dries Van Noten.
It’s located at the Harbour City mall — which Linda Farrow chief executive officer Simon Jablon calls the “best shopping mall in the world” — and the predominantly slate-and-chalk-colored boutique is situated among the best performing doors for Louis Vuitton, Hermès and Chanel.
“Business in Hong Kong is exceptionally good. We wanted to start somewhere with a strong foothold. We want to make sure our first store is a success. We can’t take a risk with something like a retail shop. It has to be viable and successful and something that we can grow on rather than something we have to rethink,” Jablon said.
Jablon projects the store to do $1 million in sales the first year, and within 18 months estimates the store will take in between $140,000 and $160,000 per month.
The brand is carried in about 100 countries globally in more than 1,000 doors, and Jablon — who plans to open two to three more stores by year’s end — is already scouting spaces in Tokyo and Seoul. He’s also looking for locations in London, and sees shops in New York and Los Angeles in the “not too distant future.”