MILAN — Luxottica said Wednesday that it will become a partner and a supporter of Bocconi University for five years to finance a program of study grants.
The grants will offer financial assistance to undergraduate and postgraduate students and support their training. The company will also support three international study programs along with the Bocconi social mobility project titled “Una scelta possibile [A possible choice],” created to give students from difficult social and economic backgrounds the opportunity to attend Bocconi courses by reimbursing all of their education expenses.
The three international programs include The World Bachelor in Business, a four-year study program for young adults from all over the world held at Bocconi in Milan, as well as in Los Angeles, at the University of Southern California, and in Hong Kong, at the University of Science and Technology, and the Double Degree in International Management, a master’s course held entirely in English. The first year is spent at the Fudan University School of Management in Shanghai and the second year at Bocconi. The third program is a postgraduate in business at the Mumbai International School of Business Bocconi, the international business school opened by the Milan-based institution in 2012.
Luxottica declined to provide financial details.
“For the past six or seven years, we have been living in a new and positive, extraordinary period, in a new world where anything is possible, with bigger markets and complicated dynamics, and we must have a gigantic ability to adapt our business models to each country,” said Andrea Guerra, chief executive officer of Luxottica, during the presentation of the project at the Bocconi. He urged students to travel, open their views and return to Italy, becoming “citizens of the world.”
“If they asked me if I wanted a superstar like [soccer champion Lionel] Messi or someone who would work anywhere in the world, I would say the second,” Guerra remarked.
Asked via Twitter to provide a reason to return to Italy, crippled by a high rate of unemployment and a lackluster economy, Guerra responded: “Either you love this country or you don’t. Evidently, it’s been a difficult decade, but you can’t just close shop and leave, you must reason on the next decade.” He also urged a return to the entrepreneurial culture of the Sixties, when entrepreneurs were such “not just to make money, buy a Ferrari and invest in a newspaper.”
Guerra said that Luxottica is “one of 50 or 60 similar companies” that operate according to basic key rules, such as creating an open, clear and credible relationship with customers, as well as a managerial structure, opening their boards and going public. “And they have continued to test and do the same thing, without ever resting on their laurels,” he said. “Also, they must be leaders and engage people.” The giant Italian eyewear manufacturer, which owns brands including Ray-Ban, Oakley, Oliver Peoples and Persol, produces under license for top names including Giorgio Armani, Coach, Prada and Ralph Lauren.
Guerra touted Italy’s blend of creativity, technology, culture and humanism, through which the country can overcome its problems. “I hate the word alibi, everywhere you hear people producing them, but each must be individually responsible, each with their own fundamental contribution. Too many shortcuts have been taken, looking for protection and lobbies, without ever taking risks,” he said.
Andrea Sironi, rector at the Bocconi, underscored the international competition and how universities must be actively present globally. “But nowadays a university cannot open itself up to the world and attract the best students and teachers without also promoting opportunities for those from disadvantaged backgrounds. Luxottica has chosen to pursue the dual objective of promoting internationalization and social mobility with us.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews