By  on May 1, 2012

Marchon Eyewear Inc. on Tuesday acquired sports performance eyewear brand Dragon Alliance. The purchase price was not disclosed.

According to Claudio Gottardi, president and chief executive officer of Marchon International, the company has been looking to expand its presence in the sports performance category since about 30 percent of all eyewear sold is either a sports driven product or produced by a sports brand.

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