MILAN — Marcolin Group and Catherine Deneuve have extended the international licensing agreement for the Catherine Deneuve eyewear line through the end of 2019.
The French actress originally signed an agreement for the design, production and distribution of sunglasses and optical frames under her name with American manufacturer Viva International in 1989.
Following Marcolin’s acquisition of Viva International last December, the license is now under the control of the Italian eyewear group.
Marcolin, which has recently signed a new licensing agreement with luxury label Emilio Pucci, currently produces and distributes the eyewear collections of a number of international brands, including Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Swarovski, Dsquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction and Timberland.
In addition, it operates three house brands — Marcolin, National and Web — and added the Guess, Gant, Harley-Davidson, Marciano, Skechers, Bongo, Candie’s and Rampage labels to its stable after acquiring Viva International.
The extension of the Deneuve license comes as Marcolin prepares to unveil its offerings for spring. Fabrizio Gamberini, chief executive officer of Marcolin USA, said the main trends for the season include aviator styles as well as cat-eye frames. “In addition, brands are focusing on frames mixing acetate with metals in order to obtain a richer effect and we are also registering an increased demand of polarized lenses, especially in the U.S., where they account for one-third of the market,” he said. “People tend to choose them not only to practice sport, but it’s actually a trend.
“Coming to special materials, we have developed some exclusive, eco-friendly acetates with producer Mazzucchelli for Tom Ford, which is a brand that keeps posting double-digit growth internationally. Roberto Cavalli continues to evolve towards a sensual, glamorous, bold and rich look, while with Diesel we have introduced a denim collection using an exclusive technology allowing to fuse denim and acetate.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast