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Marcolin, Catherine Deneuve Extend License

The pact, originally signed with American manufacturer Viva International in 1989, now goes through 2019.

MILAN — Marcolin Group and Catherine Deneuve have extended the international licensing agreement for the Catherine Deneuve eyewear line through the end of 2019.

This story first appeared in the August 5, 2014 issue of WWD.  Subscribe Today.

The French actress originally signed an agreement for the design, production and distribution of sunglasses and optical frames under her name with American manufacturer Viva International in 1989.

Following Marcolin’s acquisition of Viva International last December, the license is now under the control of the Italian eyewear group.

Marcolin, which has recently signed a new licensing agreement with luxury label Emilio Pucci, currently produces and distributes the eyewear collections of a number of international brands, including Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Swarovski, Dsquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction and Timberland.

In addition, it operates three house brands — Marcolin, National and Web — and added the Guess, Gant, Harley-Davidson, Marciano, Skechers, Bongo, Candie’s and Rampage labels to its stable after acquiring Viva International.

The extension of the Deneuve license comes as Marcolin prepares to unveil its offerings for spring. Fabrizio Gamberini, chief executive officer of Marcolin USA, said the main trends for the season include aviator styles as well as cat-eye frames. “In addition, brands are focusing on frames mixing acetate with metals in order to obtain a richer effect and we are also registering an increased demand of polarized lenses, especially in the U.S., where they account for one-third of the market,” he said. “People tend to choose them not only to practice sport, but it’s actually a trend.

“Coming to special materials, we have developed some exclusive, eco-friendly acetates with producer Mazzucchelli for Tom Ford, which is a brand that keeps posting double-digit growth internationally. Roberto Cavalli continues to evolve towards a sensual, glamorous, bold and rich look, while with Diesel we have introduced a denim collection using an exclusive technology allowing to fuse denim and acetate.”