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Marcolin, Swarovski Sign Eyewear License

Swarovski sunglasses to debut in 2011.

MILAN — Eyewear manufacturer Marcolin and Swarovski have signed a five-year licensing pact for sunglasses and prescription frames.

The fist sunglasses collection will debut for spring 2011, followed by prescription frames.

According to Maurizio Marcolin, style and licensing officer at Marcolin Group, “Swarovski Eyewear will be a unique expression of innovation in a contemporary luxury product.”

The collection will be positioned in the high-end segment of the eyewear market and worldwide distribution will be completed in three years, by which time the line will be available in 6,000 points of sale.

First-year sales projections were not disclosed.

The design focus is placed on detail, quality and crystals, which won’t be used per se. Instead, their shape will be incorporated via special colorings, transparencies, cuts and materials.

“This agreement honors the philosophy of our founder, Daniel Swarovski, a man who set our company on the path of constantly mastering new market opportunities,” said Markus Langes-Swarovski, a member of the Swarovski executive board.

Other brands in Marcolin’s portfolio include John Galliano, Tom Ford, Dsquared, Tod’s, Kenneth Cole and Montblanc.

Marcolin’s 2008 revenues totaled 186.8 million euros, or $265 million at current exchange, and the company last year produced 5.5 million pairs of glasses in more than 600 styles.