FAM Brands LLC is growing its portfolio of licensed products.
Marika, the largest activewear division of $250 million FAM Brands, has signed a multiyear licensing agreement with Glance Eyewear for women’s sunglasses, reading glasses and related eyewear accessories bearing the Marika name.
The first collection will be unveiled in August for spring 2015. Suggested retail will be $28 to $38. The collection will consist of 18 to 24 styles in active and lifestyle looks. Best-selling frame shapes such as aviators, wraps and updated classic styles will be the focus, with advanced lens technology that prevents reflective glare and protects the eyes and skin around the eyes.
The new licensee will augment the brand’s expanding portfolio of licensees and complement the existing Marika active apparel. In 2013, Marika signed two multiyear licensing agreements: a deal with Wiesner Products Inc. to manufacture women’s hosiery and athletic and active socks bearing the Marika name, and a venture with SG Cos. to produce athletic and casual footwear for women.
A first-year wholesale sales projection was not available, but eyewear by Marika could generate sales in excess of $5 million the first year, according to industry estimates. Marika active apparel was launched in 1982.
John W. Spotts, executive vice president of licensing and international and business development for FAM Brands, said, “Both Marika and Glance Eyewear are experts in their product categories and have strong retail relationships, design and sales teams, as well as expertise in product development. We are certain they will flourish with the Marika brand.”
Glance Eyewear has been an industry specialist for nearly 40 years. Alexander Wu, executive vice president of Glance, said the partnership will create eyewear that combines fashion and function.
“Marika sunglasses will provide great frame styles and marry them with superior lens technology that reduces direct, reflective and bounce-back glare,” explained Wu. “Glare causes squinting and affects the sensitive skin around the eye, which is very susceptible to wrinkles and the negative effects of UV exposure. Our lens technology reduces this process by providing 100 percent UV protection and glare protection.”
In other developments, Marika has signed on with the Entertainment Industry Foundation as a double-platinum sponsor of the 21st EIF Revlon Run/Walk for Women for the brand’s second year of involvement. The 2014 events will take place in New York on May 3 and in Los Angeles on May 10. The New York race will start in Times Square and finish in Central Park, where there will be a health expo as well as a survivor ceremony. The Los Angeles race will take place at the Los Angeles Memorial Coliseum at Exposition Park.
National sponsors for the 2014 events include: title sponsor Revlon, double platinum sponsors Marika and Toyota, as well as additional companies at the basic platinum and award levels. Marika is also sponsoring the $250, $400 and $750 fund-raising levels and will set up booths in both New York and Los Angeles. There will be giveaways to all participants and visitors as well as products for sale. Participants who raise $250 or more will receive arm wallets (1,300 will be available), those that raise $400 will receive Marika capri leggings (1,200 pairs) and fund-raisers at the $750 or more level will receive a Dry Wik jacket (700) from the Marika collection.
Marika handed out water bottles at the finish line of last year’s events, which combined, attracted 35,000 participants.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)