While its client roster may prove diverse — from high-end Europeans to classic Americans, sports and technical styles to Mickey Mouse — Marchon gives every pot its cover. Here's a look at the company's stable of licensees.
Karl Lagerfeld Launched: 2007 Number of styles at time of launch: 22 Karl on eyewear: "Dark glasses are like portable eye shadow, and the world looks more beautiful through tinted glasses," Lagerfeld said. Color me happy: Lagerfeld's color scheme of red, black, tortoise and white is intended to fit everyone.
Pucci Launched: 2008 How the partnership came to fruition: "I met with Al Berg in 2006 in New York," said Laudomia Pucci. "He has a liking for Pucci and was charmed by this brand. We met with his team in the Pucci archives and they saw the strong potential." The look: Fun, flirty and very Italian. Pucci's signature prints are incorporated into temple designs and so on. Defining moment: When Pucci eyewear accompanied a runway look for spring 2007.
Coach Launched: 2003 How the partnership came to fruition: "The partnership was a result of mutual interest from both sides," said a spokeswoman for Coach. "It allowed Coach to further strengthen our positioning as a lifestyle brand." Number of styles produced each year: 26 The look: Under the tutelage of Coach president and executive creative director Reed Krakoff, the look is fun, pretty and optimistic. The classic Coach signatures such as the turn lock, monogram logo and the new Legacy stripe are incorporated into the frames. Bestsellers: The Samantha is a top seller. The Addison, Taryn and Marilyn styles aren't far behind.
Calvin Klein Launched: 1993 How the partnership came to fruition: While visiting his personal optician, Calvin Klein mentioned he was looking for an eyewear licensee and was considering several companies. His optician suggested Marchon. Why the relationship is unique: "From the beginning, Mr. Klein had a true appreciation for the eyewear category and the business has grown consistently since launch," said a spokeswoman for Calvin Klein. "Marchon is a terrific partner and works to ensure that the products, the marketing materials and the sales team are the best in the business. Today, the relationship between the companies continues to be very supportive." Extensions: Marchon creates eyewear for Calvin Klein Collection, ck and Calvin Klein white label.Disney Launched: 1988 The look: Similar to adult frames. As market research has shown, kids want to look like grown-ups. But pink and purple still sells for little girls. Frames don't include animated characters, but do reference them, as in the Disney Princess line, which has "fairly dust" sprinkled on the temples in a nod to Tinkerbell. Defining moment: Young celebrities like Bindi Irwin love the line.
Oscar de la Renta Launched: 2004, with Allure, Marchon's private label division. The look: Elegant, refined, what a quintessential Oscar lady would wear. Jeweled frames and feminine styles are prevalent in the collection. Amount of frames produced per year: About 100,000. Extensions: There is also an O Oscar eyewear line.
Sean John Launched: 2007 How the partnership came to fruition: In an unexpected brush with celebrity, Berg received a call from Sean Combs, personally. The look: The shades go from glam oversize white plastic frames with a drop temple and scripted logo to a modern, vintage-inspired aviator. Most frames are unisex, which was one of Combs' requirements. Defining moment: When Combs put away his huge stash of designer frames and started to wear his own brand — exclusively.
Michael Kors Launched: 2004 How the partnership came to fruition: Kors chief executive John Idol and Berg go way back. So when it came time to expand the Kors repertoire, Marchon was the go-to for eyewear. The look: Jet-set, high glamour — from the Jackie O oversize plastics to sleek, metallic aviators in a plethora of colors. Bestseller: MKS101 is the iconic aviator for men and women. Kors himself is rarely seen without them. Girls love Michael: Kors doles out personalized frames to his closest celebrity friends. Angelina Jolie, Jessica Alba and Jennifer Garner all have the MKS526 frame with the inscription "XOXO Michael" in the designer's handwriting.Fendi Launched: 1990 in the Western hemisphere; global license signed in 2005. Frames produced per year: More than a million. The look: Artisanal, with limited edition hand-painted or hand-studded frames. The double-F logo is prominent throughout. Keeping busy: Fendi is a crowd-pleaser at international eyewear trade shows, such as Mido in Milan, Silmo in Paris, Vision Expo East in New York, Vision Expo West in Las Vegas and IOFT in Tokyo. Most influential fan: Oprah Winfrey wears a style from her enormous selection of Fendi sunglasses almost everywhere.
Nautica Launched: 1998 How the partnership came to fruition: Harvey Sanders, former chairman and chief executive of Nautica Enterprises, introduced Marchon ceo Al Berg to Nautica and they decided to form a partnership. The look: Sport technology fused with fashion. Since the brand is all about the water, all lenses are polarized for maximum visibility on the water. Number of styles produced this year: There are 13 new sun styles and 20 new optical styles for 2008. Bestseller: The Auckland aviator.
Nike Launched: 2000 Point of difference: With Nike, Marchon entered the Sport Optics business, creating eyewear for athletes of all kinds — from runners to cyclists. Technological advantage: Developed Nike Max lens technology used in sunglasses and Flexon in Nike frames.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye