While its client roster may prove diverse — from high-end Europeans to classic Americans, sports and technical styles to Mickey Mouse — Marchon gives every pot its cover. Here's a look at the company's stable of licensees.
Karl Lagerfeld Launched: 2007 Number of styles at time of launch: 22 Karl on eyewear: "Dark glasses are like portable eye shadow, and the world looks more beautiful through tinted glasses," Lagerfeld said. Color me happy: Lagerfeld's color scheme of red, black, tortoise and white is intended to fit everyone.
Pucci Launched: 2008 How the partnership came to fruition: "I met with Al Berg in 2006 in New York," said Laudomia Pucci. "He has a liking for Pucci and was charmed by this brand. We met with his team in the Pucci archives and they saw the strong potential." The look: Fun, flirty and very Italian. Pucci's signature prints are incorporated into temple designs and so on. Defining moment: When Pucci eyewear accompanied a runway look for spring 2007.
Coach Launched: 2003 How the partnership came to fruition: "The partnership was a result of mutual interest from both sides," said a spokeswoman for Coach. "It allowed Coach to further strengthen our positioning as a lifestyle brand." Number of styles produced each year: 26 The look: Under the tutelage of Coach president and executive creative director Reed Krakoff, the look is fun, pretty and optimistic. The classic Coach signatures such as the turn lock, monogram logo and the new Legacy stripe are incorporated into the frames. Bestsellers: The Samantha is a top seller. The Addison, Taryn and Marilyn styles aren't far behind.
Calvin Klein Launched: 1993 How the partnership came to fruition: While visiting his personal optician, Calvin Klein mentioned he was looking for an eyewear licensee and was considering several companies. His optician suggested Marchon. Why the relationship is unique: "From the beginning, Mr. Klein had a true appreciation for the eyewear category and the business has grown consistently since launch," said a spokeswoman for Calvin Klein. "Marchon is a terrific partner and works to ensure that the products, the marketing materials and the sales team are the best in the business. Today, the relationship between the companies continues to be very supportive." Extensions: Marchon creates eyewear for Calvin Klein Collection, ck and Calvin Klein white label.Disney Launched: 1988 The look: Similar to adult frames. As market research has shown, kids want to look like grown-ups. But pink and purple still sells for little girls. Frames don't include animated characters, but do reference them, as in the Disney Princess line, which has "fairly dust" sprinkled on the temples in a nod to Tinkerbell. Defining moment: Young celebrities like Bindi Irwin love the line.
Oscar de la Renta Launched: 2004, with Allure, Marchon's private label division. The look: Elegant, refined, what a quintessential Oscar lady would wear. Jeweled frames and feminine styles are prevalent in the collection. Amount of frames produced per year: About 100,000. Extensions: There is also an O Oscar eyewear line.
Sean John Launched: 2007 How the partnership came to fruition: In an unexpected brush with celebrity, Berg received a call from Sean Combs, personally. The look: The shades go from glam oversize white plastic frames with a drop temple and scripted logo to a modern, vintage-inspired aviator. Most frames are unisex, which was one of Combs' requirements. Defining moment: When Combs put away his huge stash of designer frames and started to wear his own brand — exclusively.
Michael Kors Launched: 2004 How the partnership came to fruition: Kors chief executive John Idol and Berg go way back. So when it came time to expand the Kors repertoire, Marchon was the go-to for eyewear. The look: Jet-set, high glamour — from the Jackie O oversize plastics to sleek, metallic aviators in a plethora of colors. Bestseller: MKS101 is the iconic aviator for men and women. Kors himself is rarely seen without them. Girls love Michael: Kors doles out personalized frames to his closest celebrity friends. Angelina Jolie, Jessica Alba and Jennifer Garner all have the MKS526 frame with the inscription "XOXO Michael" in the designer's handwriting.Fendi Launched: 1990 in the Western hemisphere; global license signed in 2005. Frames produced per year: More than a million. The look: Artisanal, with limited edition hand-painted or hand-studded frames. The double-F logo is prominent throughout. Keeping busy: Fendi is a crowd-pleaser at international eyewear trade shows, such as Mido in Milan, Silmo in Paris, Vision Expo East in New York, Vision Expo West in Las Vegas and IOFT in Tokyo. Most influential fan: Oprah Winfrey wears a style from her enormous selection of Fendi sunglasses almost everywhere.
Nautica Launched: 1998 How the partnership came to fruition: Harvey Sanders, former chairman and chief executive of Nautica Enterprises, introduced Marchon ceo Al Berg to Nautica and they decided to form a partnership. The look: Sport technology fused with fashion. Since the brand is all about the water, all lenses are polarized for maximum visibility on the water. Number of styles produced this year: There are 13 new sun styles and 20 new optical styles for 2008. Bestseller: The Auckland aviator.
Nike Launched: 2000 Point of difference: With Nike, Marchon entered the Sport Optics business, creating eyewear for athletes of all kinds — from runners to cyclists. Technological advantage: Developed Nike Max lens technology used in sunglasses and Flexon in Nike frames.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)