While its client roster may prove diverse — from high-end Europeans to classic Americans, sports and technical styles to Mickey Mouse — Marchon gives every pot its cover. Here's a look at the company's stable of licensees.
Karl Lagerfeld Launched: 2007 Number of styles at time of launch: 22 Karl on eyewear: "Dark glasses are like portable eye shadow, and the world looks more beautiful through tinted glasses," Lagerfeld said. Color me happy: Lagerfeld's color scheme of red, black, tortoise and white is intended to fit everyone.
Pucci Launched: 2008 How the partnership came to fruition: "I met with Al Berg in 2006 in New York," said Laudomia Pucci. "He has a liking for Pucci and was charmed by this brand. We met with his team in the Pucci archives and they saw the strong potential." The look: Fun, flirty and very Italian. Pucci's signature prints are incorporated into temple designs and so on. Defining moment: When Pucci eyewear accompanied a runway look for spring 2007.
Coach Launched: 2003 How the partnership came to fruition: "The partnership was a result of mutual interest from both sides," said a spokeswoman for Coach. "It allowed Coach to further strengthen our positioning as a lifestyle brand." Number of styles produced each year: 26 The look: Under the tutelage of Coach president and executive creative director Reed Krakoff, the look is fun, pretty and optimistic. The classic Coach signatures such as the turn lock, monogram logo and the new Legacy stripe are incorporated into the frames. Bestsellers: The Samantha is a top seller. The Addison, Taryn and Marilyn styles aren't far behind.
Calvin Klein Launched: 1993 How the partnership came to fruition: While visiting his personal optician, Calvin Klein mentioned he was looking for an eyewear licensee and was considering several companies. His optician suggested Marchon. Why the relationship is unique: "From the beginning, Mr. Klein had a true appreciation for the eyewear category and the business has grown consistently since launch," said a spokeswoman for Calvin Klein. "Marchon is a terrific partner and works to ensure that the products, the marketing materials and the sales team are the best in the business. Today, the relationship between the companies continues to be very supportive." Extensions: Marchon creates eyewear for Calvin Klein Collection, ck and Calvin Klein white label.Disney Launched: 1988 The look: Similar to adult frames. As market research has shown, kids want to look like grown-ups. But pink and purple still sells for little girls. Frames don't include animated characters, but do reference them, as in the Disney Princess line, which has "fairly dust" sprinkled on the temples in a nod to Tinkerbell. Defining moment: Young celebrities like Bindi Irwin love the line.
Oscar de la Renta Launched: 2004, with Allure, Marchon's private label division. The look: Elegant, refined, what a quintessential Oscar lady would wear. Jeweled frames and feminine styles are prevalent in the collection. Amount of frames produced per year: About 100,000. Extensions: There is also an O Oscar eyewear line.
Sean John Launched: 2007 How the partnership came to fruition: In an unexpected brush with celebrity, Berg received a call from Sean Combs, personally. The look: The shades go from glam oversize white plastic frames with a drop temple and scripted logo to a modern, vintage-inspired aviator. Most frames are unisex, which was one of Combs' requirements. Defining moment: When Combs put away his huge stash of designer frames and started to wear his own brand — exclusively.
Michael Kors Launched: 2004 How the partnership came to fruition: Kors chief executive John Idol and Berg go way back. So when it came time to expand the Kors repertoire, Marchon was the go-to for eyewear. The look: Jet-set, high glamour — from the Jackie O oversize plastics to sleek, metallic aviators in a plethora of colors. Bestseller: MKS101 is the iconic aviator for men and women. Kors himself is rarely seen without them. Girls love Michael: Kors doles out personalized frames to his closest celebrity friends. Angelina Jolie, Jessica Alba and Jennifer Garner all have the MKS526 frame with the inscription "XOXO Michael" in the designer's handwriting.Fendi Launched: 1990 in the Western hemisphere; global license signed in 2005. Frames produced per year: More than a million. The look: Artisanal, with limited edition hand-painted or hand-studded frames. The double-F logo is prominent throughout. Keeping busy: Fendi is a crowd-pleaser at international eyewear trade shows, such as Mido in Milan, Silmo in Paris, Vision Expo East in New York, Vision Expo West in Las Vegas and IOFT in Tokyo. Most influential fan: Oprah Winfrey wears a style from her enormous selection of Fendi sunglasses almost everywhere.
Nautica Launched: 1998 How the partnership came to fruition: Harvey Sanders, former chairman and chief executive of Nautica Enterprises, introduced Marchon ceo Al Berg to Nautica and they decided to form a partnership. The look: Sport technology fused with fashion. Since the brand is all about the water, all lenses are polarized for maximum visibility on the water. Number of styles produced this year: There are 13 new sun styles and 20 new optical styles for 2008. Bestseller: The Auckland aviator.
Nike Launched: 2000 Point of difference: With Nike, Marchon entered the Sport Optics business, creating eyewear for athletes of all kinds — from runners to cyclists. Technological advantage: Developed Nike Max lens technology used in sunglasses and Flexon in Nike frames.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty